Bright lights, tall buildings, and people bustling about: in the city that never sleeps, a small bison named Benny left the familiar Great Plains in order to conquer the book publishing world.
The idea of sending Benny to New York first came up in early April. The University of Nebraska Press (UNP) marketeers decided we needed to send a representative to New York City to promote the Press along with our imprint, Bison Books. Benny had dreamed of going to New York ever since he was a calf, and finally, here was his chance.
Benny traveled to New York City during the first week in May, to promote UNP’s new Fall titles to various publications and clients. Benny was a little sad that he would be missing the lovely Spring weather Nebraska usually has in May. However, as May 1 approached, Nebraska encountered cold temperatures and snow. Benny wasn’t so reluctant to leave anymore, because the East Coast was being faced with a forecast of sunshine and heat, which was his favorite kind of weather!
So off Benny went, flying from one city to the next until he finally landed in the Big Apple. There was so much he wanted to do and so much he wanted to see! His first stop was at one of the most well-known spots in NYC, the place where all tourists go: Times Square.