The Digital Book World Marketing and Discoverability Conference was held Sept. 24-25 and Book Business shared some highlights.
Context, he [Perseus Book Group's Rick Joyce] said, is one of the most important factors in the new world of discoverability, espousing the need for new types of recommendation engines. Referencing Arthur C. Clarke ’s Three Laws of Prediction (No. 3: “Any sufficiently advanced technology is indistinguishable from magic”), he explained that publishers should focus less on what other customers have purchased and more on what the individual consumer wants and needs, helping them to discover not only the books they want, but the books they didn’t know they wanted.
Also some interesting stats:
92 percent of book consumers used email or instant messaging, 87 percent surfed the web, but only 18 percent said they visited some type of book social network.
THATCamp AHA will take place during the American Historical Association annual meeting on Thursday, January 3rd, 2013.
THATCamp stands for “The Humanities and Technology Camp.” It is an unconference: an open, inexpensive meeting where humanists and technologists of all skill levels learn and build together in sessions proposed on the spot.
“Containerization of Information”
Laura Dawson (@ljndawson) tweeted that everyone needs to watch this and she knows what she’s talking about so I did as I was told and now I recommend that you watch it, too. It’s a companion to the book Trillions: Thriving in the Emerging Information Ecology and it draws an analogy between shipping containers and the storage and transport of information.
Book blogger controversy
There was a recent dust-up caused by an article by Nick Clark that appeared in The Independent. The first paragraph of the article ends with “rise of bloggers will leave the industry ‘worse off’.”
John Self responded in The Guardian with “Why book bloggers are critical to literary criticism”
Bloggers are not commissioned, not edited, don't have to be good enough at it to earn money from it. But these are strengths as well as weaknesses: no limitations based on what a literary editor has space for, or a taste for; no need to turn them out at a certain rate to earn a living; and they must earn their own readership, with no support structure.
Brian O'Leary’s response is brief enough that I’m not going to quote it—you should just go read it yourself: Scratching my head.
And now, for your entertainment
An interview with Ray Harryhausen from October 10, 1974